India’s
leading digital real estate marketing and transactions services provider PropTiger.com has announced
that it has acquired online property listings and classifieds player, Makaan.com. However, the amount of the
deal is kept undisclosed.
The move will
bring the two platforms together to create one stop comprehensive online
real estate platform to offer end-to-end services to home buyers, real
estate developers, property brokers, banks and private equity investors.
Speaking on
this acquisition, Dhruv Agarwala, Co-founder & CEO, PropTiger.com said,
Together,
PropTiger and Makaan will provide home buyers with a powerful online real
estate platform to guide them through the early stages of home search and
identification and all the way until they have the keys to their dream home.
“The fully assisted home buying
experience will include being able to shortlist the right set of homes from a
wide array of listings online, and then having a personalized service that
helps with site visits, price negotiations, documentation, home financing,
registration and post sales services”, he added.
Proptiger.com also provides consulting
and data services for institutions, such as real estate developers, private
equity investors and banks, in order to help them make better decisions using
the enormous real estate data and customer insights it collects daily.
Prior to this Noida-based Proptiger.com
had acquired
digital interaction design company, Out of Box Interaction (OoBI).
Besides, media baron Rupert Murdoch’s News
Corp had also picked up 25% stake in Singapore’s Elara
Technologies, which owns the Indian real estate website, PropTiger.com for $30
Mn. The platform is backed by heavy weight venture firms like SAIF Partners,
Accel Partners and Horizen Ventures. So far, PropTiger has sold around 12,000
homes worth $1.2 Bn.
Founded by entrepreneur and investor Anupam
Mittal, Makaan.com, offers diverse array of services for home owners &
buyers, investors, property brokers and real estate developers.
It has around 200,000 active
property listings and connectivity with40,000 brokers in 50 Indian
cities. Besides, 40% of Makaan’s traffic comes from mobile, which is
the fastest growing gateway to Internet for users in India.
“This transaction will help shape the
future of the real estate ecosystem in India. During the past few years,
India’s home-buyers have embraced digital platforms in a big way. Starting by
creating the first and only full-stack property solution, the combination of
Makaan.com and Proptiger is set to accelerate customer focused innovations
dramatically,” said Anupam.
According to property consultant
Cushman & Wakefield, Indian real estate market is estimated to reach
$180 Bn by 2020. 99acres, MagicBricks, Commonfloor, Indiaproperty are the few
players who are dominating the online real estate sector in the country.
Source: inc42
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